What is Mention and how does it work?
Mention monitors the web and social platforms for mentions of whatever you tell it to track: your name, your brand, your competitors, a campaign hashtag, an industry term. It pulls those into a single feed with sentiment scoring, filtering, alerting and reporting on top.
The Company plan is positioned as a full media monitoring suite with social listening, sentiment analysis and competitive intelligence, and includes a 50,000 monthly mention allowance.
Mention standout strengths
The query language is the part serious users care about. Monitoring tools live or die on whether you can express "this brand name, but not the unrelated band with the same name, and not retweets" without writing three separate searches. Mention's boolean support handles that, and the difference between a well-filtered feed and an unfiltered one is the difference between a useful tool and a notification you learn to ignore.
Coverage breadth is the other strength. News, blogs, forums and review sites alongside social, all in one timeline, which is what you want when a complaint starts on Reddit and reaches Twitter six hours later.
Mention weaknesses and drawbacks
The pricing change is the review. In July 2025 Mention stopped selling Solo, Pro and Pro Plus to new customers. The single purchasable plan now starts at $599 a month on an annual contract, which means committing north of $7,000 a year. For an independent creator or a small brand, that ends the conversation.
Legacy customers are in an odd position too. They keep their existing plan and cannot change it, so growing out of Solo means moving to the $599 tier or leaving.
The information problem makes this worse. A large amount of published material still quotes the old $49 entry point, so anyone researching Mention arrives with the wrong number and finds out at the demo. That is not the tool's fault in a technical sense and it does waste people's time.
At enterprise pricing, Mention is also entering a fight it does not clearly win. Brandwatch, Meltwater and Talkwalker have deeper datasets, longer historical archives and stronger analytics, and buyers at that budget compare carefully.
Mention pricing & plans (2026)
| Plan |
Status |
Price |
Mentions/mo |
| Company |
On sale |
From $599/mo, annual contract |
50,000 |
| Pro Plus |
Legacy, closed to new customers |
$179/mo |
20,000 |
| Pro |
Legacy, closed to new customers |
$99/mo |
10,000 |
| Solo |
Legacy, closed to new customers |
$49/mo |
5,000 |
Only the Company plan can be bought. It suits marketing teams at established brands with a budget line for monitoring, agencies running reputation work for clients, and PR teams who need crisis alerting.
It does not suit creators, solo operators or small businesses any more. For those, the practical options are Google Alerts for free basic coverage, Brand24 which still sells self-serve plans at creator-sized prices, and platform-native notifications for the channels you actually care about.
Who is Mention best for?
| User type |
Why it fits |
Considerations |
| Brand marketing teams |
Broad coverage, sentiment, competitive tracking |
$599/mo minimum on an annual contract |
| PR and comms teams |
Real-time crisis alerting across sources |
Compare against Brandwatch and Meltwater at this budget |
| Agencies |
Client reporting and multi-brand tracking |
Enterprise contract, no self-serve signup |
| Creators and solo operators |
Poor fit now |
Self-serve plans closed to new customers in July 2025 |
| Small businesses |
Poor fit now |
Brand24 or Google Alerts are the realistic options |
Mention review: final verdict
Mention is a solid monitoring platform that has moved deliberately upmarket. The technology is not the problem. The problem is that the entry price went from $49 a month to $599 a month on an annual contract, and everything below that was closed to new customers.
If you are a brand with a monitoring budget, evaluate it properly against Brandwatch and Meltwater. If you are a creator who found this listing hoping for a $49 tool, it does not exist any more.
3.2 out of 5. Good software, priced out of the audience this directory serves.
