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Modash Review - Is It Worth It In 2026?

Freemium
Influencer Marketing/Brand DealsAnalytics

Modash is an influencer discovery and monitoring tool that helps brands find, vet, and track creators for marketing campaigns.

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Our verdict: is Modash worth it?
4.2/5

Pros

Cons

Database covers virtually every creator above ~1k followers on IG/TikTok/YouTube
Priced for consistent campaign use (~$99+/month after trial)
Filters that matter: audience location/age, fake-follower rates, engagement, growth
Estimated metrics carry the usual modeling caveats
Email finding and outreach tooling shortens the pipeline
Outreach features are functional, not a full CRM
Campaign monitoring auto-collects content and metrics
Overkill for one-off collab hunting
Honest, content-marketing-forward company culture

Modash — the bottom line

"Modash is the influencer-discovery workhorse — 250M+ profiles searchable by genuinely useful filters, with vetting and tracking attached — built for teams that run creator campaigns like a pipeline."

What is Modash and how does it work?

Modash searches the creator universe: filter influencers by niche keywords, audience demographics (the filter that actually predicts campaign fit), authenticity scores, and performance ranges; pull contact emails; vet profiles with audience breakdowns; then track live campaigns as posts publish, collecting deliverables and metrics automatically.

Modash standout strengths

The discovery-to-tracking pipeline is the product: where competitors sell databases, Modash sells the workflow — find by audience-location (sell in Germany? filter for German audiences, not German creators), verify authenticity, contact, and monitor, all in one loop. Coverage depth at the micro/nano tier outperforms flashier rivals, which matters since that's where ROI usually lives.

Modash weaknesses and drawbacks

It assumes a program, not a project: pricing and design serve teams running creators monthly — a brand booking two collabs a year extracts thin value from a subscription. Estimates (reach, demographics) are modeled like everyone's; spot-check against creators' own analytics on shortlists. Relationship management beyond outreach (negotiation, contracts, payments) needs other tools — Modash feeds the funnel, doesn't close it.

Modash pricing & plans (2026)

From roughly $99/month (annual) after trial, scaling by usage. For brands, agencies, and creator-economy teams running ongoing influencer programs.

Who is Modash best for?

User type Why it fits Considerations
In-house influencer teams Pipeline workflow end to end
Agencies scaling campaigns Micro-tier coverage + tracking Pair with CRM for relationships
Occasional collab seekers Manual research beats subscriptions

Modash review: final verdict

Modash turned influencer discovery from directory-browsing into pipeline operations — the practical pick for teams who treat creator marketing as a channel, not an experiment.

Frequently Asked Questions about Modash

Modash or HypeAuditor?

Modash for discovery-and-workflow; HypeAuditor for audit depth. Both vet authenticity; emphasis differs — campaign runners often prefer Modash's pipeline.

Why filter by audience location instead of creator location?

A creator in Lisbon may have 70% US followers — audience filters predict where your message lands, which is what you're paying for.

Does it find contact emails?

Yes, where discoverable — coverage is good though never total. It meaningfully shortens outreach versus manual hunting.

Creator Economy Tools | Product Hunt