What is Sidekick and how does it work?
Sidekick AI is meeting scheduling software. It offers the standard model, a public page where people pick a slot from your availability, plus two variations.
Forward to Schedule is the interesting one: you cc Sidekick into an email thread and it handles the back and forth to find a time, so the other person never leaves their inbox. Sidekick Scheduling looks across participants' calendars to propose optimal times. Team pages let a client book with whichever member of a group is free.
Sidekick standout strengths
The free plan is the strongest argument. Three scheduling pages, unlimited meetings, unlimited contacts and custom branding, with no expiry. Calendly's free tier is more restrictive on almost all of those, and branding removal in particular is usually a paid feature everywhere.
Forward to Schedule is a real differentiator. Sending a client a booking link is slightly rude in some contexts, particularly with senior people or new relationships. Cc'ing an assistant into a thread you are already having is more natural, and few competitors do it well.
The $5 price point is aggressive. Comparable functionality elsewhere generally starts at two or three times that.
Sidekick weaknesses and drawbacks
The beta label is the thing that should give you pause. A Business tier still described as beta, with no public pricing, dating from March 2022, suggests the product has not moved much in a long time. For a tool that sits in your daily workflow, slow development means integrations that never arrive and platform changes that take a while to be handled.
The single connected source on the free plan is a hard limit in practice. Most people have a work calendar and a personal one, and double-booking is exactly what a scheduler exists to prevent. That pushes you to the $5 tier straight away, which is fine as long as you know.
The integration gap matters more than it looks. Calendly's value at higher tiers is largely the connections: CRM record creation, payment collection, routing forms, automation triggers. Sidekick has far fewer, and no payment collection at all, which rules it out for anyone selling paid consultations directly through a booking page.
Then there is switching cost. Booking links get embedded in email signatures, websites, proposals and other people's calendars. Moving scheduler is genuinely annoying, so betting on a small vendor carries a real, if boring, risk.
Sidekick pricing & plans (2026)
| Plan |
Price |
Includes |
| Hero |
Free |
1 connected source, 3 scheduling pages, unlimited meetings and contacts, custom logo |
| Superhero |
$5/mo |
Unlimited sources and calendars, unlimited scheduling pages, branding removal, Forward to Schedule, team pages, meeting statistics |
| Business |
Not published, beta since March 2022 |
Enquire |
Sidekick suits a freelancer or small team that wants scheduling to cost almost nothing, and anyone who prefers email-based booking to sending links. It does not suit anyone who needs payment at booking, deep CRM integration, or the confidence that comes with a large vendor.
Who is Sidekick best for?
| User type |
Why it fits |
Considerations |
| Freelancers |
$5/mo for what competitors charge triple for |
Free tier allows only one calendar |
| Small teams |
Team pages included at $5 rather than an enterprise tier |
Business tier has been in beta since 2022 |
| Sales and client work |
Forward to Schedule suits relationship-led booking |
No payment collection at booking |
| Consultants selling calls |
Poor fit |
Cannot take payment, use Calendly or Cal.com |
| Ops-heavy teams |
Poor fit |
Integration ecosystem is small |
Sidekick review: final verdict
Sidekick is a well-priced scheduler with one genuinely good idea in Forward to Schedule, and a free tier more generous than the market leader's. At $5 a month it is hard to argue with on cost.
It loses marks for signs of slow development, a Business tier stuck in beta for years, a thin integration ecosystem and no payment collection. Those are the things that decide whether a scheduler grows with you.
3.5 out of 5. Good value for freelancers and small teams. Check Cal.com too, which is open source and moving faster.