What is Tally and how does it work?
Tally is a form builder offering unlimited forms and submissions, conditional logic, payment collection through Stripe, file uploads and integrations with tools like Notion and Google Sheets, with nearly its entire feature set available for free and paid tiers focused specifically on branding, collaboration and enterprise controls.
Tally standout strengths
The free tier here is genuinely, unusually generous, and it deserves direct credit for that. Unlimited forms and unlimited submissions with no artificial caps is a real rarity in SaaS generally, where the far more common pattern is a free tier deliberately limited enough to become frustrating quickly and push you toward paying. Tally instead gives away 99% of its actual functionality for free, monetising specifically branding removal, custom domains and team collaboration rather than the core form-building capability itself.
Including Stripe payment collection, conditional logic and file uploads on the free tier specifically is a meaningful thing to give away, since those are genuinely valuable, non-trivial features that many competitors reserve for paid tiers.
The unlimited team members structure on Pro, rather than per-seat pricing, is a smart, team-friendly design choice that avoids punishing a growing team with an ever-increasing bill simply for adding people to a shared workspace.
Tally weaknesses and drawbacks
The Tally branding on free-tier forms is the real, practical limitation for anyone using this professionally or with external clients. A form-facing branding element is a visible, permanent reminder to whoever fills it out that you are using the free tier, which matters more for some use cases, client-facing agency work particularly, than others.
The jump to Business at $89 a month is significant, and it is specifically justified by genuine enterprise compliance needs, email verification, data retention controls, rather than features a typical small business or solo creator is likely to need, so most users should expect to stay comfortably on free or Pro rather than needing to consider Business at all.
As a comparatively newer company relative to established players like Typeform, there is a reasonable, honest question about long-term platform stability and continued investment, though nothing currently suggests instability, this is simply a fair consideration when choosing a form tool you may depend on for years.
The genuinely generous free tier, while excellent for users right now, does raise a fair question about long-term sustainability as the company scales and as free-tier usage grows relative to paying customers, which is worth being aware of as a general pattern in software rather than a specific criticism of Tally.
Tally pricing & plans (2026)
| Plan |
Price |
Notes |
| Free |
$0 |
Unlimited forms and submissions, conditional logic, Stripe payments, file uploads, Tally branding |
| Pro |
$29/mo |
Removes branding, custom domain, unlimited team members |
| Business |
$89/mo |
Enterprise controls: email verification, data retention |
This suits solo creators, small businesses and non-profits who can comfortably use the free tier's full unlimited functionality without needing branding removal. It suits agencies and teams needing a custom domain and unbranded forms on Pro. Business suits larger organisations with specific compliance requirements around data retention and email verification.
Who is Tally best for?
| User type |
Why it fits |
Considerations |
| Solo creators and small businesses |
Genuinely unlimited free tier covers most real needs |
Tally branding remains visible on free forms |
| Agencies and client-facing teams |
Pro removes branding, adds custom domain |
$29/mo is worth it specifically for professional client presentation |
| Growing teams |
Unlimited team members on Pro, no per-seat cost |
Requires the Pro tier to unlock |
| Enterprises with compliance needs |
Business tier addresses email verification and data retention |
$89/mo is a real jump, justified by specific enterprise needs |
| Users prioritising platform longevity |
Reasonable fit |
Newer company than established competitors like Typeform |
Tally review: final verdict
Tally's free tier is genuinely one of the more generous offers in SaaS broadly, giving away unlimited forms, unlimited submissions and real, valuable features like Stripe payments and conditional logic at no cost. That alone makes it worth serious consideration for anyone building forms regularly.
Pro's pricing for branding removal and a custom domain is fair for agencies and client-facing use, and Business addresses genuine enterprise compliance needs specifically rather than being a padded upsell tier.
4.5 out of 5. An excellent, genuinely generous form builder, easily worth trying on the free tier alone before considering whether Pro's branding removal justifies the cost for your specific use case.
